Squidoo Marketing

Better marketing with Squidoo

John Dilbeck

What is the best way to change directions with Squidoo lenses?

I didn't exactly know what to use as a title for this discussion and I'm not entirely satisfied with the one I chose. Maybe it will spark some discussions.

I have a little over 70 lenses and plan to delete some of them, but I don't want to drop below 50 and jeopardize my Giant Squid status, so I'm having to do this a step at a time.

There are several reasons for this.

One of the main things I've been doing for the last 13 years is promoting products on Amazon.com as a member of their associates program. In the last week of June, I was dropped from their program after sending them thousands of visitors and helping them sell many thousands of dollars worth of products -- all because I live in North Carolina. All affiliates in NC were dropped in anticipation of a change in the state tax laws.

Now, whether this is just their attempt at a showdown with the state legislatures or a legitimate business concern I don't know. No matter what, though, I'm done with Amazon.com. If they ever invite me back, the answer is no.

The same is going to be true for any other affiliate program that drops me just because I live in North Carolina.

I have several lenses that are built around promoting motivational and inspirational books and movies and each of them has a plexo list of products at Amazon. Some have polls and duels, as well.

I want to find a new home for them. I think the information on the lens is good, but I won't promote Amazon.com.

If you are interested in taking over one or more of these lenses, reply to this discussion and let me know. What do you plan to do with it?

You can see my full list of lenses on my lensmasters page.

I also plan to delete several lenses that promote affiliate programs I no longer believe in. I also tested some lenses when trying various ways to build traffic to my various sites over the last few years. One thing that was effective -- for certain things -- was traffic exchanges, but they are effective only for a very narrow group. I'm going to delete these lenses, but have to offset it by building more lenses so I don't drop below 50.

One of my main marketing thrusts for the rest of this year and next year will be promoting locally owned businesses in Murphy, NC.

To that end, I've created a new Murphy Gold website and a new Murphy Gold lens. This is also tied in with my Murphy Connections social networking site (powered by Ning.com, as is this community).

So, that's my story.

What do you do when you want to change direction and some of your Squidoo lenses no longer fit within your marketing plan or personal opinions?

I've looked to see if any of the lenses can be repurposed, but I don't think it would be worth the effort.

What would you do?

Act on your dream!

JD

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Good morning, Linda.

What you say may be a good idea for some people.

However, I take a different view on it.

After 13 years as an Amazon.com affiliate, they drop me without a second thought. Practically no warning. It's taken me weeks to rebuild my websites and remove Amazon links from them. I only have one more site to do, but it's over 1,500 pages. I'll get it done as soon as possible.

I'm done with Amazon.com. I don't promote companies that treat people the way they treated me. If they offer to reinstate me as an affiliate, I'll turn them down without a second thought.

I'm done with them as a customer, too. I'll never buy anything from Amazon.com, again.

I just don't do business with people who treat their associates and customers that way.

I don't care how much money I might be giving up. It's just not the way I operate.

Of course, most people disagree with me, but I'll leave it to each individual to do what is best for him-/herself.

Act on your dream!

JD

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I decided to move all of my movie lenses to a second account so I can better manage them, but I really have no idea what I a doing so advice from me would be pretty silly. I'm going to keep an eye on them and keep them going if not... I'll delete them.

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